Email Marketing

How many emails do you receive in a day? How much of that is from lists you have subscribed to? How much time do you spend sifting through your emails?

Before you do an email marketing campaign, remember what it's like to sit down to your inbox in the morning and that's what you are dealing with for your clients as well. Your emails have to catch the eye of your audience in their overpopulated inbox.

Now before you can even get into their inbox, you have to first make it through the spam filters. Many of the filters are getting stronger and stronger and sending emails to the junk mail box. It's important to be aware of these things so that you can get your email into their inbox in the first place.

Once your email gets into the inbox, you then battle with what inbox it's in. With outlook, mail, entourage, hotmail, yahoo, gmail and so many others each inbox does different things with your email.

There are tips and tricks to get your emails read through the clutter of the inbox. Some things to think about are a compromise between a gorgeous design for your email with lots of graphics and pictures and a plain text email. There is an appropriate time to use both, but what is it?

All of these things play a crucial role in getting your emails read. And let's face it, your marketing campaign is useless if people don't read it!

Let us help you get your emails opened and read so that at the end of the day, you can increase your bottom line.